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Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising
Item #: 199366000

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy,

Item #: 199366000

VND 464071

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This book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs.
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What Stands Out

Economic Insights
Utilizes advanced economic modeling to reveal how pricing strategies are formulated, providing transparency on pharmaceutical price hikes.
Consumer Awareness
Informs consumers about the impact of DTC advertising on medicine prices, empowering them to make informed healthcare decisions.
Mathematical Clarity
Bridges the gap between mathematics and advertising strategies, offering a clear understanding of how these elements influence the cost of pharmaceuticals.

Product Details

Shop Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising online at a best price in Vietnam. B00VL7CXVK
Publisher CreateSpace Independent Publishing Platform
Publication date April 2, 2015
Language English
Print length 60 pages
ISBN-10 1508786631
ISBN-13 978-1508786634
Item Weight 3.35 ounces (94.97 grams)
Dimensions 6 x 0.14 x 9 inches (15.2 x 0.4 x 22.9 cm)

Product Description

Direct to Consumer Advertisement (DTC): How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring ... Mathematics to the Science of Advertising

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Customer Questions & Answers

  • Question: What is the main focus of this book?

    Answer: The book examines how pharmaceutical companies' marketing spending influences drug pricing.
  • Question: How does the book present its information?

    Answer: The book is printed on one side of the page for easy wraparound reading.
  • Question: Who should read this book?

    Answer: Anyone interested in the economics of healthcare and pharmaceutical pricing should read this book.

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