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Communication Research: Asking Questions, Finding Answers 4th Edition
VND 2767895
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Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative
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What Stands Out
Thông tin chi tiết sản phẩm
- Covers basic research issues and processes in communication
- Includes both quantitative and qualitative methods
- Emphasizes choosing the appropriate method based on research questions
- Provides access to Connect digital learning platform
- Features SmartBook® for personalized reading experience
- Offers progress dashboards and tips for improvement
| Publisher | McGraw-Hill Education |
| Publication date | February 25, 2014 |
| Edition | 4th |
| Language | English |
| Print length | 432 pages |
| ISBN-10 | 0078036917 |
| ISBN-13 | 978-0078036910 |
| Item Weight | 1.8 pounds (820 grams) |
| Dimensions | 8.2 x 0.9 x 9.3 inches (20.8 x 2.3 x 23.6 cm) |
Who Should Buy?
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Students in Academia
Ideal for undergraduate and graduate students studying communication and research methods to enhance their understanding and skills.
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Research Professionals
Great for professionals conducting communication research, offering methodologies and techniques for effective data collection and analysis.
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Educators and Instructors
Helpful for teachers looking to incorporate effective communication research methods into their curriculum and course materials.
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Casual Readers
Individuals without a background in communication research may find the content too technical or detailed for general interest.
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Practitioners Only
Those seeking practical applications without the theoretical framework may not find this book suited to their immediate needs.
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Advanced Researchers
Experienced researchers may find the information too basic and not challenging enough for their advanced level of expertise.
MÔ TẢ SẢN PHẨM
Communication Research: Asking Questions, Finding Answers 4th Edition
Hỏi Đáp dành cho Khách hàng
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câu hỏi:
What topics are covered in Communication Research: Asking Questions, Finding Answers 4th Edition?
trả lời: This edition delves into a wide array of topics central to communication research, including fundamental research methodologies, qualitative and quantitative analysis techniques, and pragmatic applications in real-world settings. It emphasizes the importance of formulating effective research questions, understanding data analysis, and translating findings into actionable insights. For students or professionals pursuing careers in communication, media, or marketing, this book serves as a comprehensive guide that enhances critical thinking and enhances research skills. -
câu hỏi:
Who is the target audience for this book?
trả lời: The book is primarily aimed at students, educators, and professionals in the fields of communication, media studies, and public relations. It is tailored to readers seeking to enhance their understanding of communication research principles and practices. By incorporating varied case studies and examples, it addresses both novice learners and seasoned practitioners who aim to refine their research capabilities and apply them to real-world communication challenges. -
câu hỏi:
How does this edition differ from previous ones?
trả lời: The 4th edition features updated methodologies, newly incorporated case studies, and expanded discussions on contemporary issues in communication research. It reflects the latest trends and technological advancements affecting the field, ensuring that readers stay current. Enhanced visual aids, such as charts and graphs, support better understanding of complex concepts, making it a more comprehensive and user-friendly resource for those studying or engaging in communication research. -
câu hỏi:
Are there exercises or case studies in the book?
trả lời: Yes, Communication Research: Asking Questions, Finding Answers 4th Edition includes practical exercises and case studies that encourage hands-on learning. These components are designed to help readers apply theoretical knowledge to real-life scenarios, fostering a deeper understanding of the research process. For instance, you might analyze a recent media campaign or conduct a small-scale public opinion survey, solidifying your skills in gathering and interpreting data. -
câu hỏi:
Can this book help improve my research methodology skills?
trả lời: Absolutely! This book is an excellent resource for improving research methodology skills. It provides detailed explanations of both qualitative and quantitative research methods, helping readers to design projects effectively. By employing the techniques outlined, readers can learn how to gather reliable data and interpret it critically, which is invaluable for developing sophisticated communication strategies and enhancing overall research proficiency. -
câu hỏi:
What is the significance of asking questions in communication research?
trả lời: Asking questions is fundamental to communication research as it drives inquiry and focuses the research objectives. The authors emphasize that well-formulated questions lead to clearer results and more actionable findings. In practice, developing strong research questions can guide your study design and data collection efforts, ultimately leading to discoveries that influence communication practices or policy decisions in various fields. -
câu hỏi:
Is this book suitable for beginners in communication studies?
trả lời: Yes, it is suitable for beginners! The 4th edition is structured to accommodate readers with little to no prior knowledge of communication research. With clear, accessible language and gradual progression through topics, it lays a strong foundation. Beginners will find the examples and explanations helpful in navigating the complexities of research, making it easier to grasp essential concepts and apply them in academic or professional settings. -
câu hỏi:
How can this book be used in a classroom setting?
trả lời: In a classroom setting, Communication Research: Asking Questions, Finding Answers 4th Edition can serve as a core textbook, guiding discussions and exercises. Instructors can use its chapters as a framework for assignments focused on research design, data analysis, or interpreting findings. Students can collaborate on case study evaluations or conduct surveys using methodologies outlined in the text, fostering an engaging and interactive learning environment while applying their knowledge. -
câu hỏi:
What additional resources complement this book?
trả lời: This book is complemented by various academic journals, online databases, and research software programs that enhance the learning experience. Websites offering access to peer-reviewed articles, podcasts on communication methodologies, and video tutorials about statistical analysis can provide further insights. Utilizing these resources alongside the book allows for a comprehensive exploration of communication research methodologies and current trends in the field. -
câu hỏi:
Where can I buy Communication Research: Asking Questions, Finding Answers 4th Edition?
trả lời: You can purchase Communication Research: Asking Questions, Finding Answers 4th Edition from Ubuy. They offer a reliable shopping experience for readers in Vietnam, providing hassle-free access to this essential resource in communication studies. Leveraging Ubuy's platform means you can easily navigate various formats and options available for this title.
Speech Editorial Review
"Communication Research: Asking Questions, Finding Answers" is a textbook that provides information on the process of conducting research in communication studies. While the content of the book may not be exciting for all readers, it is a necessary tool for anyone studying communication research. The option to rent the book is beneficial for those who do not want to purchase it outright. Delivery and packaging did not receive any feedback in this review.
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- Provides necessary information for communication research
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Các tính năng và lợi ích
- - Covers both quantitative and qualitative methods
- - Avoids learning one methodology or skill
- - Teaches a variety of methods and how to apply them
- - Available as a digital learning platform
- - Includes adaptive digital textbook and progress dashboards
- - Option to purchase a print version