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Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
VND 1090260
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Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change.
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Thông tin chi tiết sản phẩm
- Master the art and science of data storytelling―with frameworks and techniques to help you craft compelling stories with data.The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative―to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling―data, narrative, and visuals―and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:Transform your insights and data visualizations into appealing, impactful data storiesLearn the fundamental elements of a data story and key audience driversUnderstand the differences between how the brain processes facts and narrativeStructure your findings as a data narrative, using a four-step storyboarding processIncorporate the seven essential principles of better visual storytelling into your workAvoid common data storytelling mistakes by learning from historical and modern examplesEffective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.
| Publisher | Wiley |
| Publication date | December 17, 2019 |
| Edition | 1st |
| Language | English |
| Print length | 336 pages |
| ISBN-10 | 1119615712 |
| ISBN-13 | 978-1119615712 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.3 x 1 x 9.1 inches (16 x 2.5 x 23.1 cm) |
Who Should Buy?
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Business Analysts
Ideal for analysts looking to enhance their storytelling skills with data to inspire decision-making in organizations.
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Marketing Professionals
Useful for marketers aiming to create compelling narratives that drive engagement and conversions through data insights.
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Educators and Trainers
Great for those teaching data literacy, helping to illustrate how narratives and visuals can clarify complex data concepts.
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Technical Data Scientists
Not suitable for those seeking deep technical analysis or purely statistical methodologies without a narrative focus.
MÔ TẢ SẢN PHẨM
Hỏi Đáp dành cho Khách hàng
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câu hỏi:
What is the main focus of Effective Data Storytelling?
trả lời: The book primarily focuses on how to effectively communicate data-driven narratives. It emphasizes the importance of integrating data, narrative, and visuals to engage audiences and drive change. By understanding how to weave a compelling story from data, readers can learn to influence stakeholders and decision-makers, making the complex world of data more accessible and impactful. -
câu hỏi:
Who is the target audience for this book?
trả lời: Effective Data Storytelling targets a diverse audience including data analysts, business leaders, marketers, and educators. Anyone who needs to present information through data can benefit from this book. It provides insights into how to tell stories with data effectively, which is crucial for professionals in a data-driven environment aiming to persuade or inform their audience. -
câu hỏi:
What unique techniques does the book introduce?
trả lời: The book introduces various techniques such as combining narrative elements with visual data representation to enhance storytelling. It discusses how to design visuals that underscore the narrative and make complex data comprehensible. Such techniques are not only applicable in presentations or reports but also useful in creating engaging content for blogs or webinars to capture audience attention. -
câu hỏi:
How can I apply the concepts from the book in my job?
trả lời: You can apply the concepts by using data storytelling techniques to present insights in meetings or reports. For instance, instead of just presenting data points, frame them within a story that highlights challenges and potential solutions. This approach can improve stakeholder engagement and support your arguments with a compelling narrative that drives action and encourages buy-in. -
câu hỏi:
Does the book include case studies or real-world examples?
trả lời: Yes, the book includes various case studies and real-world examples that illustrate how different organizations successfully implemented data storytelling. These examples demonstrate practical applications of the concepts presented, enabling readers to learn from the successes and challenges faced by others, enhancing their own data storytelling skills. -
câu hỏi:
Is prior knowledge of data analysis necessary to understand this book?
trả lời: No, prior knowledge of data analysis is not strictly necessary. The book is designed to be accessible to readers at all levels, from beginners to seasoned professionals. Its focus on storytelling rather than complex analysis allows readers to grasp the essential concepts without needing a background in data science, making it a practical resource for a wide audience. -
câu hỏi:
What role do visuals play in data storytelling according to the book?
trả lời: Visuals play a critical role in data storytelling by transforming complex data into easily understandable graphics that support the narrative. The book discusses various types of visuals, such as charts and infographics, illustrating how they enhance comprehension and retention of information. This is particularly beneficial in environments where quick understanding of data is crucial for decision-making. -
câu hỏi:
Are there any tools recommended for data visualization in the book?
trả lời: While the book does not endorse specific tools, it discusses the significance of selecting the right visualization tools to complement data storytelling. It encourages readers to explore various software options and platforms that offer features for creating impactful visuals, making it suitable for anyone interested in enhancing their data presentation skills, whether in marketing, business intelligence, or education. -
câu hỏi:
Can I leverage the book for team training sessions?
trả lời: Absolutely! The principles and techniques outlined can be utilized for team training sessions. By incorporating the book’s insights into workshops, teams can collaboratively learn the art of data storytelling, enhancing their collective ability to communicate findings effectively. This can lead to more informed decision-making and creativity in presenting insights within organizations. -
câu hỏi:
Where can I buy Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals 1st Edition in Vietnam?
trả lời: You can purchase Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals 1st Edition from Ubuy in Vietnam. Ubuy offers a user-friendly platform, a wide selection of books, and convenient purchasing options, making it your go-to destination for acquiring this insightful title.
Communications Editorial Review
This book, "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals," is highly recommended by readers as an essential guide to anyone who uses data for communication. The author, Brent Dykes, offers practical tips that readers can apply immediately to their work. The book includes research and real-world examples that cover everything from the psychology behind a data story to the detailed steps to pull the pieces together and build it. The chapter on narrative blew readers' minds, and the book is full of useful tips that readers can reference for years to come. The book is engaging, relatable, and relevant, making readers read every chapter with interest. However, the book is big and filled with a lot of information, making it feel more like a school textbook than something to read for leisure.
Customer Reviews & Ratings
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5 sao
76%
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4 sao
16%
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3 sao
6%
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2 sao
1%
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1 sao
1%
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ưu
- Practical tips that readers can apply immediately
- Includes research and real-world examples
- Covers everything from the psychology behind a data story to the detailed steps to pull the pieces together and build it
- Engaging, relatable, and relevant
- Full of useful tips
Nhược điểm
- Big book filled with a lot of information
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VND 1090260
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Các tính năng và lợi ích
- Master the art and science of data storytelling
- Craft compelling data stories using frameworks and techniques
- Influence decisions and drive change by engaging audiences with narratives
- Transform insights and data visualizations into impactful data stories
- Avoid common data storytelling mistakes by learning from examples
- Must-have resource for business professionals, analysts, marketers, and more
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